Tech Start-Ups Have A 100/1 Chance Of Success

Lisa Smith: Only one out of every 100 technology start-up companies will survive more than a year because their products may be clever but are ‘utterly pointless’, according to an innovation expert.

Almost every new app, gadget or electronic package that goes on sale has seen years of software coding, design and innovation, but aesthetics aside, few entrepreneurs have applied basic business principles to their brainchild.

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